Three generations of
Multan’s soil.

Origin Story

From a single mango orchard to a national trading house.

Multan is the city that taught Pakistan how to grow fruit. Centuries-old orchards line the Chenab river; the soil is alluvial, the summers reach 45°C, and the dry desert air gives the mango its high Brix sugar. For three generations the Altaf family has worked this land — first as orchard owners, then as fertilizer and seed dealers serving the kissan around us, and now as the trading house that ships Pakistan’s gold to the world.

We started with mango. Our grandfather planted Chaunsa trees in southern Punjab when the variety was still local-only — long before "Pakistani Chaunsa" became the export term the Gulf supermarkets know today. Our father added the FFC fertilizer dealership when the kissan around us kept asking where the real Sona DAP could be bought — counterfeit DAP was wrecking yields across the district and we wanted the kissan to have a trusted address. Two generations later we added Punjab Seed Corp seed, ICI Wanda livestock feed, and finally the export operation that ties it all together.

Today the operation is led by Malik Muneeb Altaf — third-generation steward, founder of Zarkaar Group (Pvt.) Ltd., and the name behind every order our reefer container ships and every bag of khaad our dealer-network sells. The structure is unusual: most Pakistani agricultural businesses pick a single side of the trade and stay there. We serve both because the kissan and the importer are the same conversation, just in two languages.

Our address has not moved in three generations. Shesha Basti Talab, Multan — same family, same land, same standards. From here we ship 4 kg mango cartons reefer-cold to Dubai, supply 50 kg fertilizer bags by motorbike to the village across the canal, and pick up the WhatsApp call from a Punjab Seed Corp regional supervisor and a Toronto importer on the same morning. The work is local and global at once.